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Showing posts from May, 2020

The Recruiter's Role

The Chicken Universe created a product that aims to end unemployment in Nigeria. One avenue used is creating the Recruiter Model. A recruiter has the opportunity to enlist users and be part of building the brand. Visit: www.thechickenfarm.com.ng/careers to become a recruiter

Smallholders in The Chicken Universe

A farmer community holds a lot of advantages for smallholders. Let’s tell a story to illustrate this: If Obinna has poultry that has 100 chickens, Iya Taiwo has poultry of 300 chickens and Mallam Usman has poultry of 50 Turkeys. They all need to buy feed, medicines and to ensure that their birds grow well, they also will require the services of a vet who will charge each of them separately. They all want to expand but cannot gain money for expansion from the banks because the banks think each of them poses too much risk. This is the typical storyline of most smallholder poultry farmers in Nigeria. Whereas each of the above can continue to look for ways to break out of the cycle individually, it would be a lot easier to pull their resources together and purchase feed in bulk and take advantage of the reduced cost of bulk purchase, hire the vet as one front and pay a single fee instead of three different fees, transport their products to the market as one and pay a shar...

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