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Smallholders in The Chicken Universe


A farmer community holds a lot of advantages for smallholders. Let’s tell a story to illustrate this:

If Obinna has poultry that has 100 chickens, Iya Taiwo has poultry of 300 chickens and Mallam Usman has poultry of 50 Turkeys. They all need to buy feed, medicines and to ensure that their birds grow well, they also will require the services of a vet who will charge each of them separately. They all want to expand but cannot gain money for expansion from the banks because the banks think each of them poses too much risk.

This is the typical storyline of most smallholder poultry farmers in Nigeria. Whereas each of the above can continue to look for ways to break out of the cycle individually, it would be a lot easier to pull their resources together and purchase feed in bulk and take advantage of the reduced cost of bulk purchase, hire the vet as one front and pay a single fee instead of three different fees, transport their products to the market as one and pay a shared price which is lower than what they will pay individually. And to expand, creating a unified business front to the banks expand their business portfolio making them less risky to invest in.


Gaining these kind of advantages are quite significant for smallholders. It can mean the difference between improving their businesses and completely being run out of business. Thus, the need for smallholders to galvanize into organized communities that function as a single unit farm with individual units. Taking into consideration the specific needs of every member farm. Doing this cuts production costs increase farm incomes and profits and gives smallholders a real chance at growth and expansion.

The TCU Approach

The Chicken Universe addresses most of the issues faced by smallholders in the poultry business by providing foremost a platform for them to find a wider market at more advantageous prices, a platform where they can purchase the necessary equipment and inputs such as feed and drugs for their poultry production.


The platform presents a front to discover and rediscover trends in the poultry industry. Farmers on the platform by observing others on the platform can find ways to improve upon their production systems and discover new ways to add value to their products. The TCU blog which is well curated and has a good library of information regarding every aspect of your poultry farm is a resource to smallholders. Smallholders can rely on the blog to find information that will be of great importance to them.

Farms on the TCU platform can network with themselves to create a farmer community chaperoned by TCU that is truly powerful and carries the sense of community in its true sense. A community that protects its most vulnerable farm and is dedicated to seeing all farms grow together and expand.
The platform TCU has created not only provides smallholders a new market for selling products at competitive prices, it has created a learning environment for smallholders, where the key is to learn by observation and also provides them the opportunity to expand their networks and build a resilient community.

The diversity of sales products found on the platform means that stallholders who hitherto found it challenging to find inputs can now access it with ease. The TCU platform is designed to cater for smallholders. It understands the need for smallholders to grow and expand, it understands the dynamics of the challenges they face and solves the problem with a platform that brings an all-in-one solution desk. Visit The Chicken Farm today for more.

Click here to Download the guide to how The Chicken Farm helps smallholder poultry farms. 

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Introducing The Chicken Universe (www.tcu.ng)

The Chicken Farm

Welcome to The Chicken Farm. The online market for all chicken products. You can buy, sell and promote chicken products to attract more customers and improve sales. Join The Chicken Farm today: www.thechickenfarm.com.ng