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Showing posts from August, 2020

Field Series: The Feed Strain

The core product of our brand is Chickens and we aim to contribute to The Sustainable Development Goal- Zero Hunger. Our platform  The Chicken Farm  allows us to interact with various businesses of different sizes across the entire value chain for producing chickens, from those who make inputs such as feed and drugs available to the farms themselves and even food vendors who use chickens to make amazing delicacies. We appreciate the effort these various persons and businesses are putting into growing their businesses and contributing to ending hunger, their efforts no matter how little when taken in full consideration is a step closer to achieving Goal 2 of the SDGs. Across the entire value chain, the lack of corn has hit businesses and consequently livelihoods hard. Corn is essential in the production of feed for chickens, so its scarcity is causing a hike in prices in feed and forcing owners of poultry farms to develop new feed rations to adapt to the rising cost...

Our Story: Who are we?

Who are we? What do we do? Why do we do it? For whom do we do it?  These cardinal questions are questions that constantly bug our minds and questions which one must reflect upon. The Latin maxim te ipsum novi hominem translates to man know thyself and credited to Socrates . To truly be of service to humanity, one must understand himself, one must be self-aware. In essence one must answer the cardinal questions above. The Chicken Universe is a brand that is designed to be ours as the human race, we must own it, personalize it and live it.  Hence, we should understand our brand, what is stands for and be self-aware of ourselves as a brand. Today we answer, Who are we?    Who are we? Our Chief Executive Officer and Chief Technical Manager is Golden Ogbeka. In the very words of our amiable CEO/CTO, The Chicken Universe is the only vision he sees, he desires nothing more than to impart the lives of other people; and his medium of doing this is our beautiful brand. We are...

The Chicken Dominates

The Chicken is a name that is all too common today. So common, we trivialize it now. Have we ever asked how that happened? How did birds that barely fly come to dominate the entire world? Brands are built around the Chicken today, KFC, Chicken Republic, The Chicken Universe etc. What makes the Chicken so successful. Today we explore. How much of our culture is associated with Chickens? And just admire the chicken. The good fellows at  Today I found Out  say that Chickens were first reared for fighting and not for food. Cockfighting was a spectacle that people wanted to watch so they reared chickens to participate in these fights. Funny right? That nice piece of chicken on your plate is aggressive enough to have had an entire sports built on it, if you doubt the ability of chickens to fight, then you surely have never been chased by any. Cockfighting is now illegal in most parts of the world and for good reason. It is quite surprising that an animal so important is ...