Introducing The Chicken Universe (www.tcu.ng)

Smallholders in The Chicken Universe

A farmer community holds a lot of advantages for smallholders. Let’s tell a story to illustrate this: If Obinna has poultry that has 100 chickens, Iya Taiwo has poultry of 300 chickens and Mallam Usman has poultry of 50 Turkeys. They all need to buy feed, medicines and to ensure that their birds grow well, they also will require the services of a vet who will charge each of them separately. They all want to expand but cannot gain money for expansion from the banks because the banks think each of them poses too much risk. This is the typical storyline of most smallholder poultry farmers in Nigeria. Whereas each of the above can continue to look for ways to break out of the cycle individually, it would be a lot easier to pull their resources together and purchase feed in bulk and take advantage of the reduced cost of bulk purchase, hire the vet as one front and pay a single fee instead of three different fees, transport their products to the market as one and pay a shar...

Our Story: Who are we?

Who are we? What do we do? Why do we do it? For whom do we do it? These cardinal questions are questions that constantly bug our minds and questions which one must reflect upon. The Latin maxim te ipsum novi hominem translates to man know thyself and credited to Socrates . To truly be of service to humanity, one must understand himself, one must be self-aware. In essence one must answer the cardinal questions above. The Chicken Universe is a brand that is designed to be ours as the human race, we must own it, personalize it and live it. Hence, we should understand our brand, what is stands for and be self-aware of ourselves as a brand. Today we answer, Who are we? Who are we? Our Chief Executive Officer and Chief Technical Manager is Golden Ogbeka. In the very words of our amiable CEO/CTO, The Chicken Universe is the only vision he sees, he desires nothing more than to impart the lives of other people; and his medium of doing this is our beautiful brand. We are...

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