I understand the overwhelming urge
to identify the immediate points of the post and find if any useful tips exist
for how we can build and run our own farms. Slow down, let’s grove through this
and enjoy our passion or turn this business into a passion for you. The Poultry Value Chain series will
discuss different stages of the poultry process and highlight how they all come
together to form an industry. It will also highlight how to go into each sector
and maintain a strong presence. Let’s begin…
Value chains simply describe the
activities that add more worth to an article or product. This could be through
product design, marketing or even after sales services. It also shows how
products move from parts that consumers care less about to those the consumer
is willing to pay for. The poultry value chain shows the activities involved in
making poultry products available to the final consumer. These activities
require inputs such as- raw materials and financing that collectively add a new
measure of worth (value) and brings poultry to the final consumer.
The increasing demand for poultry
products poses an opportunity. How can we be better prepared to grasp it? You see the opportunity, you have
been positioning yourselves for it, so let’s give you tips intended to help you
get a good hold in the market and have you poultry farm stand out. Keep in mind
always that you do not own the only poultry business around, so there is a
stiff competition, what makes you unique is important.
Tip
1
Pick a Sector
Poultry farming is a huge sector and you cannot in all
practicability start a business that covers it all. You could choose to begin with
broilers which are chicken raised for meat or with layers which are raised for
eggs. There is also the all too often forgotten business of incubating eggs and
raising chicks. Some of the several sectors you can pick from include:
·
Broiler production
·
Layer production
·
Hatchery
·
Egg and meat processing
Tip 2
Choose a
bird
Poultry is a collective name for domestic birds used mostly
for food. So there are a lot of birds that can be raised. Do your research and
find one that there is significant demand gap for in your locality. You can
choose from chickens, pigeons, guinea fowls, ducks, geese, turkeys, quail, etc
Tip 3
Select a
farm Location
Your farm location is important as it is necessary to site it
close to a road, water supply and quite close to the market. Proximity to
inputs such as feed, vaccines, drugs, and access to veterinary services. Aim to
reduce your overhead costs by paying close attention to the location of your
business.
Tip 4
Put your
financials in prospect
Write a comprehensive business plan that is well thought out.
The process of writing a business plan is quite elucidating as it points out
the very things you ordinarily would avoid to address. Do not be scared to
tackle the big issues and salient points. Where will you get feed and drugs
from? Where will you sell? How much space do you need? How much space do you
have? How much will it cost? Where will you get the money from?
Tip 5
Market your
Products
This is one of the most important parts. What is the point of
producing all those birds and have them just in your farm instead of in the
market. To achieve this there a number of ways- go out and talk to people, join
a cooperative or start one, talk to your neighbours and remember that the world
is going digital so put your business online by leveraging platforms like The Chicken Farm
Comments
Post a Comment